Booked out. Barely paid.
And went to work in someone else's rooms.
Doing what I already did. I just could not see it from inside.
The Reclaim Framework
I went to work in other people's salons and grew one of them by over 140 percent in ten months. The Reclaim Framework is that method, built into a twelve month programme for salon owners.
Book a free call01 / The turn
All day your clients lie down and hand you an hour of their life. Your therapists come to you when the column is wrong, when the stock is out, when they have had a bad week. You are the one person in that building standing up the whole time, and after a while you stop being able to tell the difference between a business problem and a you problem.
It was never a you problem.
02 / How it works
Step one
A free call where we go through your revenue per hour, your rebooking rate, your retail, and what you actually pay yourself. I tell you the three places your money is going and the order I would fix them. You get that whether or not we ever work together.
Step two
Revenue, Reach, Run, Roster, Ascend. Fourteen calls across twelve months, one hour at a time, worked on your salon rather than in the abstract. Revenue always comes first, because putting more clients into a business that leaks money only makes the leak bigger.
Step three
Every phase arrives with the trackers, scripts and templates already built for New Zealand and Australian salons. Prework before each call, a written plan with real dates after it, and me on email and WhatsApp in between.
Press and hold
03 / Proof
140%
The salon I went into after closing my own, I grew by 140 percent in ten months. Not with a rebrand. With the price list, the diary, the rebooking, the retail, and a team who understood why. That method is what became the Reclaim Framework, and it is what I now run with salon owners across New Zealand and Australia.
04 / Questions
I hear that constantly, and usually the coach had never run a salon. I owned one for six years and closed it, so I know exactly what the inside of that decision feels like. And I do not send you a plan and leave. Fourteen calls across twelve months, the work broken into steps you actually do, and I check what happened before we move on to the next thing.
You are busy because of the thing this fixes. Booked out and barely paid is a margin problem, not a demand problem, and it does not settle down on its own. The first call takes half an hour.
They will not sell because nobody has shown them how it fits inside a treatment. It is not selling, it is aftercare, and you get the exact words by treatment type, plus the handover at the counter that makes it actually happen.
No. You commit to six months, not twelve.
It runs in two halves and you start with the first half, which is six months and eight calls. On call eight we put your starting numbers next to where they are by then, and you decide whether to carry on. That is a decision you make with six months of your own results in front of you, not one you make today.
We set your first targets in writing on call one, so we both know what we are aiming at. If we have not moved them in ninety days, I do not start new material. I keep working with you at no extra cost until we hit them.
What I need from you is the work. Your numbers, the calls, and the agreed actions by the agreed dates.
It runs in two halves. Stage one is months one to six, eight calls, and it covers Revenue, Reach and Run. That is $1,250 a month, or $7,000 if you would rather pay it in one. At the end of stage one we put your starting numbers next to your numbers then, and you decide whether to carry on into stage two. I will give you the whole picture on the call, next to what your own numbers say you would get back. The call is free and there is no pitch at the end of it.
Then you will finally know. Mine were bad and nobody told me for six years. Bad numbers you can see are a plan. Bad numbers you cannot see are what closed my salon.
05 / The call
Half an hour, no charge, no pitch at the end of it. Tell me about your salon and I will tell you honestly whether I can help.
Got it. I will come back to you within two working days.
It comes to me personally, not to an inbox nobody reads.