Step one
A day on your column
I work your salon the way your therapists work it. Real clients, real treatments, real turnaround between them, the front desk at half past four. You cannot see a salon properly from the office.
01 / The turn
Everybody in your salon gets looked after except you.
All day your clients lie down and hand you an hour of their life. Your therapists come to you when the column is wrong, when the stock is out, when they have had a bad week. You are the one person in that building standing up the whole time, and after a while you stop being able to tell the difference between a business problem and a you problem.
It was never a you problem.
02 / How it works
I work your rooms. Then I tell you what I saw.
Step two
Then we sit down
Your numbers, your diary, your price list, your retail, your rebooking rate. I tell you plainly what I can see. Some of it you already know. Some of it will be the first time anyone has said it out loud.
Step three
I stay for your team
A plan is worth nothing if your therapists do not carry it. So I train them in the room, in real treatments, until the new way is just the way.
Press and hold
Booked out is not the same as profitable.
A full column is not a plan.
You are not behind. You are just the one nobody is looking after.
03 / Proof
One salon. Ten months. A hundred and forty percent.
140%
The salon I went into after closing my own, I grew by 140 percent in ten months. Not with a rebrand. With the price list, the diary, the rebooking, the retail, and a team who understood why. I am doing the same thing now in a third salon, alongside the owner, on the floor.
10Months it took
6Years owning my own salon
3Salons worked from the inside
04 / Questions
The things owners actually ask me.
I hear that constantly, and usually the coach had never run a salon. I owned one for six years and closed it, so I know exactly what the inside of that decision feels like. And I do not send you a plan and leave. I am in your rooms while it happens.
You are busy because of the thing this fixes. Booked out and barely paid is a margin problem, not a demand problem, and it does not settle down on its own. The first call takes half an hour.
They will not sell because nobody has shown them how it fits inside a treatment. It is not selling, it is aftercare, and I teach it in the room with a real client rather than in a meeting.
No. You are the owner and you stay the owner. I train your therapists in front of you, and anything I think needs saying to them gets said to you first.
It depends on your salon, how many are on the team, and how long you want me there. That is exactly what the first call is for, and the first call is free.
Then you will finally know. Mine were bad and nobody told me for six years. Bad numbers you can see are a plan. Bad numbers you cannot see are what closed my salon.
05 / The call
Let's start with a conversation.
Half an hour, no charge, no pitch at the end of it. Tell me about your salon and I will tell you honestly whether I can help.
Got it. I will come back to you within two working days.
It comes to me personally, not to an inbox nobody reads.